JC Home Decour Corporation, is an export
company engaged in manufacturing and exporting of storage baskets and home accessories
to the USA and Asia. Its product lines are all made of indigenous materials sourced
entirely in the Philippines. The company had its humble beginning in 1995, when
spouses Alberto and Jocelyn Ceniza, left their individual jobs and went into
company they founded was engaged in the rehabilitation and fabrication of
container vans for a prestigious shipping company in Cebu, Philippines. The company
then diversified into repair of surplus vehicles, working in coordination with
a local importers of surplus vehicles from Japan and Korea. In 1996, when the
furniture business in Cebu was booming, they ventured into the metal furniture frame
manufacturing business. In January 2000, the furniture export business was experiencing
a downturn due to the Asian economic crisis. Many furniture export business in
Cebu were closing down. Jocelyn felt the need to change her business: Orion Home Furnicraft Intl was
established. The new company did not cater to the furniture sector but rather in
the baskets and storage market which at that time was still fertile grounds.
The company invested heavily in joining local and international exhibits for
the succeeding years. Little by little, Orion Home Furnicraft Intl build it's name as a high quality storage baskets manufacturer.
Initially, Orion Home Furnicraft's major
market was Europe. The company was serving buyers from Italy, Belgium, Germany, Spain,
Switzerland and France. In 2002, Orion was able to penetrate the US market. In 2012,
the company became an official corporation: JC Home Decour Corp was founded.
The new corporation has five stockholders. With this new development, the
company foresees an increase in sales within the next 2 years. The company has
streamlined its operations starting with the development of a computerized
accounting system and the hiring of competent employees to foresee day to day
operations thus maximizing its efficiency. All these were done to ensure
maximum growth over the next 2-3 years. Currently the corporation employs 25 workers.
Lendahand partner's NPFC is helping JC Home
Decour Corporation with a loan to acquire additional raw materials to boost the
production and to support incoming orders.