Israel Romano is a father of one. Rael, as his friends call him, had worked as
a seaman for six years at a cruise line where he fell in love. He was fortunate
enough to marry this girl, who has a remarkable passion for coffee. While the
couple worked for the cruise liner, they noticed that there was a high demand for
coffee by a lot of types of people. They therefore made a plan in starting a
coffee shop when their contract ended to pursue their passion for the energy-providing
In 2009, Rael
and his wife opened their first coffee shop called "RedBuck's Coffee
Shakes", named after the combination of Rael's favorite color
"red" and "buck", which refers to money.
RedBuck's Coffee Shakes had their first franchise license in 2011 and have
grown impressively since. There are currently twenty outlets situated around malls
and supermarkets in Luzon and Cebu. His brother works as franchise manager and
his wife in marketing and human resources. All the RedBuck's Coffee Shakes stores
employ 44 people in total. Some of their employees have college degrees while others are
secondary level schooled. RedBuck's Coffee Shakes gives away free trips to Hong
Kong as a reward for their best performing employees and pays above minimum
wages with free meals for everyone. RedBuck's Coffee Shakes also sponsors a food
program for the local underprivileged and donates to the 700 Club.
an ambitious man, as he desires to grow to 100 RedBuck's Coffee Shakes outlets
in 2016. Lendahand
partner and its partner NPFC supports RedBuck's Coffee Shakes in acquiring
additional working capital to boost the production, support their franchise
stores, and to achieve Raels future goals. The loan will be repaid in 12 months.