"The Central West Mktg. is owned by Ms. Hamela J. Labiaga. She finished a bachelor in
Entrepreneurial Management from the University of Saint La Salle-Bacolod. After
her college graduation, she got married and occupied herself by giving her
family full-time love and attention. However, despite of her dedication, their
marriage turned sour and did not last long. After their separation, she was in
a financial dilemma raising her 2 daughters since her ex-husband did not give any
This situation drove her to land a job to earn a
living to support her 2 children. She worked as a dedicated medical
representative of a big pharmaceutical company for 6 years. She was a
consistent most outstanding representative during her employment. Driven by her
dream to run her own pharmaceutical business, she decided to quit her job and founded
her own company using her little earnings in 2010.
She started running as a one-man-army. Now her
business "The Central West Mktg. has employed 5 well trained Med.Reps.
with 40 sub-distributors spread over Cebu provinces, Negros, Leyte, and Bohol.
She is however, not satisfied yet and wishes to expand even further.
Together with local partner NPFC, Lendahand will
support Hamela in providing extra working capital to finance her expansion. The
loan will be repaid in 12 months.