Ms. Clarabelle Soriano, or
Ms. Joy as she is called often, is the owner of Graceland Arts and Crafts
Corporation. She can be seen as a true survivor in the handicrafts business
since 1976. With more than 30 years of experience, she proved that everyone
could succeed if they dont give up and continue to innovate. Her business used
to be a sole proprietorship but has later been registered as a partnership with a
new manager as co-owner.
Her company specializes in
home decors like picture frames, wall decors, mirrors, plates, trays and
Christmas inspired decors, wherein she utilizes native materials such as abaca
(typical Philippian textile from banana leafs) and seashells. The finished
products are being distributed to local and foreign clients. At present, Ms.
Joy has 27 employees. She also has 3 subcontractors that work hand-on-hand with
her, especially during peak order season.
came to know about Lendahands local partner NPFC through an existing client
and she has been granted additional funds to purchase raw materials for her
bulk orders. The loan will be repaid in 6 months.