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India has an acclaimed tradition in its handicrafts and the northern Indian state of Rajasthan is known and noted for its tradition in toy-making and embroideries such as Bandhej, Gota, Aratari etc.This is a land of art and craftsmen. The people of this state doubtlessly love a colorful life, but at the same time skilled in number of arts. One such art is wooden toy manufacturing which is practiced in many districts of Rajasthan.
With the motivation of Self Help Groups (SHG) and NGOs like Apani Sahakari Sewa Samiti, there are new and interesting methods of empowering rural women who are skilled in such crafts and providing them with the means to sustain a livelihood. They are being trained in diverse fields such as embroidery, handicrafts etc.
Through this loan, 41 women from Rajasthan will be able to invest in their microbusinesses of traditional handicrafts. The funds will not only empower these women and their families, but also go a long way in preserving these dying traditional crafts.