JRED Arts and Crafts produces unique products made out of recycled coconut shells and bamboo. The business is owned by a 43 year old resident of Pililia,Rizal, Mr. Danilo Macabuhay. When the business started 7 years ago, they were just utilizing bamboo to produce lamps and art displays but thru the artistic mind of Danilo and his dedication in recycling and protecting the environment, they began to use coconut shells as well. The primary raw materials used by Danilo are recycled items which if not used for a purpose would just sit and rot. Equipped with an artistic mind, dedication to succeed and the courage to take a business risk, Danilo pushed thru in the development of unique and one of a kind display pieces with functional values.
Currently, the company employs 5 workers who create work of arts. From candle holders to chandeliers and lamps made out of coconut shells and bamboo, Danilos products guarantees awe and amazement from the people that sees them.
Running on its 7th year of operations, Danilo is a regular in trade fairs and exhibitions in different provinces. He landed a deal with the biggest mall operator in the country, SM Malls, and got to display his pieces in their department stores. Now averaging a gross monthly sales of P80,000, Danilo is preparing to beef up his inventories now that hes becoming to be well known for his items. NPFC believes in his potential and granted him a total of P100,000 non collateral working capital loan to fund his inventory building.
Danilos artistic expression in recycled materials is an inspiration to all. From disregarded items, he was able to polish them up and come up with a functional display piece that is to be desired, if you want your homes to get that cozy natural ambiance. Thru his unique conceptions out of ignored materials, Danilo even had the chance to generate employment and sustain families. Successful entrepreneurs often say that there is really no hard formula on triumph but from the story of Danilo, it appears that innovation, in Danilos case, recycling plus creativity, coupled with passion can be an amazing concoction for business success.