Pearlie Ann Alcaraz from Cainta Rizal, is a mother of two and married to Alan Alcaraz, a cabin crew manager. Pearlie can be described as an entrepreneur, a pharmacist, a cosmetic scientist, and a marketing technologist, due to her local and international experiences and exposure in studying and formulating different healthcare and personal care products, which she shares to individuals who wanted to learn and start a small business.
She offers marketing up business and product innovation. Also, practical and affordable solutions for product conceptualization. She is also a consultant for product development and formulation. Pearlie concentrates in making an organic soap which can be created without using harmful chemicals.
The operation started early 2006, which was first named as Angel Pearl Enterprises, but later on changed into PEN Marketing which means Passion and Experience makes New Nobility. Her daily operation is assisted by one female worker whom she provide with a decent salary.
Lendahand will help Pearlie to acquire working capital loan together with NPFC, to buy additional raw materials for her product.