From ‘Jojo’s Cashew Nuts and General Merchandise’ to “Pidiong’s House of Cashew Nuts”, Mr. Elpidio ‘Jojo’ Mallanao has changed its business name in 2016 to have it more attractive to regular and new customers. In 2001, ‘Pidiong’s House of Cashew Nuts’ started its operation in Antipolo City, Rizal. Raw cashew nuts are purchased from local and international farmers, where it is processed (thru cutting, drying, packing) and then being supplied to co-sellers in‘Pasalubong Center’.
In the rural area of Antipolo, over 100 individuals are provided with a job by working part time. Some of them work from home and delivers the finish product after. Those who works in his production area receive snacks aside from their salary. Workers are a mixed of housewives, out of school youth, even senior citizens that needs money for a living.
This month as a season of cashew nuts, Mr. Elpidio Mallanao has to purchase 1,500 kilos from the farmers as part of his preparation for the upcoming festivities in the nearby areas. Both NPFC and LAH will be assisting him.
Elpidio Mallanao is a graduate of the SME Academy Batch 1 by LendAHand Foundation and local partner Negosyong Pinoy Finance Corporation.