Avanza Sólido 23

Erica, from Mexico, has a nose for business. She started by selling perfumes door to door. When she discovered Avanza Sólido, she saw an opportunity to expand her business. Today, she sells a wide range of products from her home, including perfumes, beauty products, accessories, clothing and shoes.

funding gap emerging markets

The project

Erica lives in Mexico, where she has been running her own business for some time. She started out in a simple way, going door to door to sell her products. Gradually, she gained more and more customers.

Over time, she set aside part of her home to sell her products. This allowed her to continue serving her regular customers while also attracting new ones who visited her shop.

When Erica discovered Avanza Sólido, she saw an opportunity to grow her business further. With the help of microloans, she purchased more products and expanded her range to include beauty products, accessories, clothing and shoes. She also bought furniture to improve her shop.

For Erica, growth also means continuing to learn. She took part in financial training sessions that helped her develop new skills and knowledge. She also participates in Avanza Sólido’s health programmes, which give her and her family access to healthcare.

Erica’s story shows how a small loan can make a difference and help a business grow. Your investment helps make opportunities like these possible.

Your investment

  • Annual interest rate 6,5%
  • With an investment of €1,000, the expected total repayment is €1,081.
  • Maturity: 24 months, with repayments including interest every 6 months
  • Currency: Dollar. Please note that although you invest in euros, the loan is in dollars, so there is a risk of exchange rate fluctuations between dollars and euros. Visit our page on exchange rate risks for more information.

Avanza Solido

CEO
Iván de Jesús de la Cruz Gómez
Founded
2011-04-13
Location
Tuxtla Gutierrez
Sector
Financial services
Turnover
€7,841,962
Employees
331

Starts at: 06 November 2026 10:00

€150,000loan is in
USD
target
6.5
%
Interest
24
months
Maturity
6
months
Repayments
A+
B
C
D
E
Credit score
USD
Microfinance

Impact

96
Lives improved

Mexico is a country marked by significant economic inequality, with wide disparities in income, access to services, and economic opportunity. These gaps are especially visible in rural areas, where communities often face greater barriers to development and financial inclusion.

Avanza Sólido addresses these issues by providing microloans and training to small entrepreneurs who are excluded from traditional banking services. By offering financial education and business management training, they help entrepreneurs stabilize their incomes and reduce poverty. Focusing on vulnerable groups, including women, youth, and indigenous communities, Avanza Sólido directly contributes to improving living standards and strengthening the economic resilience of these populations in Mexico.